Graphic design / brand systems / digital

Visual systems for brands that need to live in the real world.

I am Christopher Abarca, a graphic designer moving from Hawaii to Seattle. I create identity, brand, print, environmental, and digital work with a focus on clear systems and memorable visual presence.

Retail shelves with packaged goods in a store environment.
01 Identity
Natural retail goods and produce in a market setting.
02 Campaign
Paper textures and printed design materials.
03 Archive

Practice

Design that carries from first impression to final touchpoint.

A mark is only the start. I build the language around it, from type and color to physical touchpoints and digital experiences, so a brand can feel consistent wherever people meet it.

Approach

Useful systems with enough visual energy to be remembered.

Retail shelves with packaged goods in a store environment.
Longs Drugs Brand Revival Identity
Retail aisle with shelves and bright store lighting.
Longs Drugs Brand Revival Retail recognition is treated as the foundation of the system.
Printed paper materials arranged on a work surface.
Longs Drugs Brand Revival Printed touchpoints support the refreshed visual language.
Geometric architectural surface with light and shadow.
Longs Sans Typography
Clean architectural structure with geometric shadows.
Longs Sans Letterform rhythm starts from simple geometric relationships.
Exterior architectural form with strong rectangular shapes.
Longs Sans Retail-scale forms informed signage and display use.
Hands holding green plant leaves in natural light.
Island Living Eco Goods Packaging

Featured work

Selected work across identity, campaigns, environments, and digital products.

Work archive

Browse brand systems, printed pieces, spatial graphics, and digital experiences.

View all work