I developed a fun, island-rooted visual identity and packaging system for Hana Paw that positions the brand as a trusted, local choice for pet care. The design blends playful color motifs and a soft, flowing shapes with clear, friendly typography to communicate both Hawaiian origin and everyday utility. Packaging is structured for retail and direct-to-consumer channels: bold, legible product names and benefits for quick shelf recognition; patterned panels and a secondary mark for brand recall; and modular art assets that scale from pouch to display carton and social tiles. I prioritized material choices and print finishes that read premium yet approachable, minimized visual clutter to keep ingredient and sizing information accessible, and designed iconography to clarify absorbency and sizing at a glance. The result is a cohesive brand system that tells a local story, improves purchase confidence, and scales across product lines.

Other products