Longs Drugs has been a community anchor across the West Coast and Hawai‘i since its first island store opened in 1954. Following acquisition by CVS Health, the brand drifted from the local sensibility that made it beloved in Hawai‘i. I led a comprehensive overhaul to restore Longs’ local relevance while bringing its communication and visual identity into the present. The multi‑year engagement delivered a five‑year strategic roadmap, a redesigned digital experience tailored to island customers, refreshed retail and marketing visual systems, and a revived identity that honors Longs’ heritage while improving clarity, consistency, and emotional connection with the communities it serves.

As this is an ongoing project, not all assets can be shared at this time due to confidentiality.